Kazakhstan On Its Way to Create New Era in Travel Industry
Kazakhstan stands as an undiscovered treasure trove for inquisitive travelers. This expansive and diverse Central Asian nation flaunts a wealth of cultural heritage, breathtaking natural marvels, and unique encounters. Despite its undeniable allure, Kazakhstan is yet to carve a prominent place as a premier travel destination. While holding immense travel potential, the country also grapples with policy challenges that demand solutions to fully unleash its global appeal.
According to the latest World Economic Forum (WEF) Travel and Tourism Development Index, Kazakhstan holds the 66th position out of 117 countries. Despite a recent surge in tourism, witnessing 10.7 million visitors in 2019, the pandemic dealt a significant blow, reducing visitor numbers to merely 3.5 million in 2020. However, by September 2022, these figures rebounded impressively, reaching 8.3 million visitors.
Kazakhstan holds tremendous appeal for adventurers, nature enthusiasts, and those passionate about culture. With strategic planning and investment, the country has the potential to ascend as a premier travel destination. As tourism stages a comeback post-pandemic, Kazakhstan stands poised to unveil its stunning landscapes, rich cultural heritage, and warm hospitality. This presents a significant opportunity for Kazakhstan to leverage its travel industry and usher in a new era in this domain.
