Euronews is set to establish its Central Asian hub in Astana
Kazakh Minister of Culture and Information Aida Balayeva and Pedro Vargas David, Chairman of the Board of Directors of Euronews, signed a historic agreement to open a Euronews representative office for Central Asia in Astana on Aug. 14 in Brussels, reported the ministry’s press service.
Kazakhstan is undergoing extensive reforms and is a central player in the Central Asian region, making the establishment of a Euronews hub in Astana historically significant.
The Euronews team will launch several programs, including “Modern Nomads,” showcasing Kazakh art, culture, and lifestyle; “Connection of East and West,” focusing on business and economic developments in Kazakhstan; and “Voices from Central Asia,” featuring interviews with regional leaders. Additionally, the hub will produce “Focus” reports on key regional events and offer training sessions for local media and press professionals.
Vargas David highlighted that Euronews’ decision to set up a hub in Astana underscores Kazakhstan’s openness to global engagement.
“This is our furthest eastward expansion. Kazakhstan is the center of the Eurasian continent, and this demonstrates the strength of our presence not only in European countries but also beyond the continent. We are a channel that reaches 1.2 billion people worldwide, and having a presence in Central Asia has been something we have wanted for a long time,” he said.(Source:astanatimes)
